Analyst concluded an upwards return of 30 billion in dry grocery alone. The initiative of Efficient Consumer Response (ECR) has eluded many where it involves the retail store environment. Technology was to deliver Computer Assisted Ordering (CAO), allowing the retail store environments to realize the full potential of the ECR initiative. 

Today's technology for store replenishment is still pretty much warehouse replenishment systems that have been modified to handle store level SKU processing, complete with Inventory Management, Forecasting, and Replenishment activities. The paradigm change within the retail store environment is a radical one if it is to adopt the solutions presented thus far, essentially forcing the retail store to shift its mindset from ordering product to inventory management activities. 

At MarketOrder we believe that technology should first enable an existing business process to be more efficient, not necessarily drive a disruptive change. We have built from the ground up an enabling technology that allows the retailer to gain immediate efficiencies within the ordering process realizing the results through faster, accurate, and better decision making with an in 'in-aisle' solution approach.